Apple Intelligence - AI for the rest of us

Apple’s annual developer conference (WWDC) delivered a host of new changes to iOS, macOS and watchOS. But one of the things we were waiting for was the announcement of how they would integrate artificial intelligence across the many different systems - and they’ve gone all in. They have chosen to call all the new ways of using language models and diffusion models within Apple’s ecosystem Apple Intelligence.

During the presentation, they showcased a range of new writing tools that can help users rewrite, proofread and summarise content such as emails and messages. These writing tools function as an assistant across all Apple apps and are also available to third-party apps.

As part of their focus on privacy, these models will run directly on the device and therefore will not send information to a server. However, there may be situations where the device does not have the capacity to process the data. In these cases, Apple has developed a system called "Private Cloud Compute", which makes it possible to use server-based models for more complex queries.

In addition to showcasing their own system, ChatGPT will also be integrated into Siri and the writing tools. Here it will be possible to use ChatGPT for free, but paid customers can use their account and gain access to the latest models.

Apple Intelligence will be released as a beta in the spring and will initially be available in English. It also requires an iPhone 15 Pro, Pro Max, or iPads and Macs with M1 chips or better.

You can rewatch the entire announcement on Apple’s website, and 1 hour and 4 minutes into the presentation they talk about Apple Intelligence.

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PCMag UKEmily Dreibelbis